Men’s hair styling products for every hold and finish — from dead-matte clay to flexible fibre gum — plus a daily tea tree wash to start clean.
For the strongest hold and no shine, choose Super Dry Clay. Dry Matte Clay is strong with a natural matte look. Fibre Gum gives medium hold and natural shine for texture and separation, and Defining Cream gives strong hold with sharp definition. All four come in 50ml and 100ml tins. Add volume first with Sea Salt Spray, and keep hair in condition with Tea Tree Shampoo and Conditioner.
Which one suits your hair? See matte clay vs fibre gum vs defining cream.
How to choose a hair styling product
Choose by two things: how much hold you need, and how much shine you want. All four stylers come in 50ml (£8) and 100ml (£11.50) tins. Not sure? Dry Matte Clay is the easiest place to start. It’s strong enough for most styles, with a finish that looks like hair, not product.
Super Dry Clay: Hold: Extra strong · Finish: Matte · Best for: Thick hair, structured textured styles
Dry Matte Clay: Hold: Strong · Finish: Natural matte · Best for: Everyday texture that looks undone
Defining Cream: Hold: Strong · Finish: Defined, restylable · Best for: Sharper, more polished shapes
Fibre Gum: Hold: Medium · Finish: Natural shine · Best for: Messy texture and separation
Fine or flat hair?
Start with Sea Salt Spray on damp hair and blow-dry. It adds texture and helps fine hair look fuller. Then use a small amount of clay: less is more.
How much to use
Take a fingertip-sized amount, warm it between your palms until it almost disappears, and work it in from the back to the front. Add more only if you need it.
Start clean
Tea Tree Shampoo and Tea Tree Conditioner wash out product and leave the scalp feeling refreshed.
More from the Journal: matte clay vs fibre gum vs defining cream · how to use sea salt spray · hair products for fine hair
