What it does
A styling cream for shape and definition. Strong hold keeps a style in place through the day, while the cream texture lets you rework it whenever you want a change. Adds texture across hair types, from short crops to longer, swept styles.
How to use
- Use on dry or towel-dry hair.
- Warm a small amount between your palms.
- Work it through evenly from the roots.
- Comb for a defined, polished finish or use your fingers for looser texture.
Hold & finish
- Hold — Strong
- Scent — Lavender & vanilla
- Size — 50ml or 100ml tins
From the Journal: matte clay vs fibre gum vs defining cream
Questions
What does defining cream do?
It holds a style and defines its shape — separating and sharpening the hair — while staying workable so you can restyle during the day.
Can I use it on towel-dry hair?
Yes. Applied to towel-dry hair and blow-dried, it gives a smoother, more controlled finish. On dry hair it gives more texture.
Is it good for longer hair?
Yes. Its cream texture spreads easily through longer lengths for swept-back or side-parted styles.
Defining cream or clay?
Choose the cream for definition with a little more polish; choose Dry Matte Clay for a drier, matte texture.

