What it does
An elastic, fibrous gum for messing up, separating and reworking your hair into a textured, lived-in look. Medium hold that stays flexible, with a natural shine rather than a wet look. The versatile one — for most hair types and most days.
How to use
- Use on dry hair.
- Rub a small amount between your palms — you’ll feel the fibres stretch.
- Work it through, then pull and twist sections apart for separation.
- Mess it up to taste. Rework with your fingers whenever you like.
Hold & finish
- Hold — Medium
- Finish — Natural shine
- Scent — Bubblegum
- Size — 50ml or 100ml tins
From the Journal: matte clay vs fibre gum vs defining cream
Questions
What is fibre gum?
A styling paste with a stretchy, fibrous texture. It grips and separates the hair for a piecey, textured style, with more flexibility than a clay.
Is fibre gum matte or shiny?
Natural shine — not wet-look. For no shine at all, try Super Dry Clay.
Is it good for curly or wavy hair?
Yes. A small amount helps define and separate waves without crunch.
Fibre gum or defining cream?
Fibre gum is about texture and movement; Defining Cream gives stronger hold and sharper definition.

