Men’s cologne and eau de parfum, made in the UK. Four scents, each with a clear character — find the one that becomes yours.
Century is fruity and warm: blackcurrant, apple and bergamot over jasmine and oakmoss, on a vanilla base. Willow is earthier: black truffle and ylang lifted by bergamot and blackcurrant. For evenings, Crusade Eau de Parfum is our bold signature, and Vanille Eau de Parfum brings subtle sweetness. Century and Willow also run through our beard and shave range, so your whole routine can match.
Read how to choose a signature scent and cologne vs eau de parfum.
How to choose a men’s fragrance
Start with character, not price. Smell a scent on your own skin and live with it for a day before you decide.
Century: Character: Fruity and warm: blackcurrant, apple, bergamot; jasmine and oakmoss; vanilla base · Wear it: Every day, all year
Willow: Character: Earthy and refined: black truffle and ylang, lifted by bergamot and blackcurrant · Wear it: Every day; good in cooler weather
Crusade: Character: Our bold signature eau de parfum · Wear it: Evenings
Vanille: Character: Subtle sweetness · Wear it: Special days and nights
Cologne or eau de parfum?
The difference is concentration. Eau de parfum holds more fragrance oil, so it usually lasts longer and needs fewer sprays. Cologne is lighter and easy to wear day to day.
Make it last
Apply to moisturised skin straight after a shower, on pulse points such as the neck and inner wrists, and don’t rub it in. Two or three sprays is plenty. Store the bottle away from heat and sunlight.
Match your routine
Century and Willow also run through our beard oil, beard wax, beard moisturiser and shave range, so your grooming and fragrance work together rather than compete.
More from the Journal: how to choose a signature scent · cologne vs eau de parfum · how to apply cologne so it lasts
