What it does
A pliable dry clay for styles that look put together without looking worked on. Strong hold keeps everything where you put it; the natural matte finish keeps it looking like hair, not product. Easy to rework through the day.
How to use
- Use on dry or towel-dry hair.
- Rub a small amount between your palms until it’s warm.
- Work through from the roots, then shape with your fingers.
- For extra volume, blow-dry with Sea Salt Spray first.
Hold & finish
- Hold — Strong
- Finish — Natural matte
- Scent — Lemon & melon
- Size — 50ml or 100ml tins
From the Journal: matte clay vs fibre gum vs defining cream
Questions
Is matte clay good for thin or fine hair?
Yes. Matte clays add grip and texture without weighing hair down, which helps fine hair look fuller. Use a small amount on dry hair.
Dry Matte Clay or Super Dry Clay?
Dry Matte Clay is strong and natural-looking; Super Dry Clay has the strongest hold and the flattest finish.
Can I restyle during the day?
Yes — run your fingers through and it reactivates. Add a touch more if needed.
Which size should I choose?
The 50ml tin suits shorter hair or trying it out; the 100ml tin is better value if you use clay every day.

