The 3-step skin routine for men who don’t do skincare

You don’t need ten products. You need three, done consistently. Here’s the whole thing.

1. Cleanse

Morning and night. A proper Facial Cleanser lifts sweat, oil and grime without leaving skin tight — soap doesn’t, which is why it makes your face feel squeaky then greasy by midday.

2. Treat

One targeted product for whatever you care about. For most men that’s an Anti-Ageing Serum — fine lines, dullness, tired skin — a few drops before moisturiser.

3. Moisturise

The step that makes everything hold. A light Hydrating Facial Cream, morning and night. Add a charcoal mask once or twice a week and that’s a complete routine.

Three steps, two minutes, visible difference in a fortnight. Start with the face range.