Charcoal masks: how often is too often?

A charcoal mask is the easiest win in men’s skincare — and the easiest to overdo.

What it does

Charcoal and clay draw oil, dirt and dead skin out of the pores as the mask dries — a deeper clean than a wash manages. Our Charcoal Face Mask uses charcoal, Moroccan red clay and coffee seed extract.

How often

Once or twice a week. Clay masks are deliberately stripping — use one daily and you’ll leave skin tight and irritated, which makes it produce more oil. Oily skin: twice a week. Normal or dry: once.

How to use it

Even layer over clean, dry skin, avoid the eyes, leave 10–15 minutes until dry, rinse with warm water. Follow with a moisturiser — the mask cleans, the cream rehydrates.

More in the face range.