If your fragrance disappears by lunch, it’s usually not the fragrance — it’s how and where you apply it.
Moisturise first
Scent clings to oil, not dry skin. A few seconds of unscented moisturiser on the pulse points before you spray and it lasts noticeably longer.
Pulse points, not the air
Wrists, neck, behind the ears, chest. The warm spots project through the day. Spraying a cloud and walking through it wastes most of it.
Don’t rub
Rubbing your wrists crushes the top notes and kills the development. Spray and let it dry.
Layer it
The real trick: a grooming scent underneath (beard oil or moisturiser in Willow or Century), then your EDP on top. Matching layers last far longer than a single spray.